The Full Story
About
DFR was never meant to grow this quickly, but our team discovered a shared passion for changing the way financial education works. With strong belief in our product, we’ve gone from students to becoming pioneers in the future of financial education.
Mission
Our goal is not to fit industry norms, but to transform an industry that is notoriously difficult to enter and where knowledge is declining year after year. In the UK, the average level of financial literacy is equivalent to that of an 11-year-old, and most accelerator programmes deliver little to no real growth. DFR exists to change that.
Vision
Our vision is to become a globally recognised certification that supports the hundreds of thousands of students who struggle with financial knowledge year after year. In the future, we plan to expand to young professionals who have completed their degrees but may lack financial confidence. The programme is designed to help a wide range of people, not just students.
